Jun 27, 2016 | Integrated Communications
Integrated communications has at its core emotion driven content that ignites a brand’s story. The best brands are emotional. They inspire trust and loyalty from consumers as they journey through life. The most powerful position for any brand is to be invited to join...
Jun 20, 2016 | Event sponsorship
Launching its sponsorship division with a bang in 2015, the Brand inc Creative Group made the ‘happiest 5k on the planet’ even happier with the commercialisation and sponsor activation of The Color Run SA. The agency’s turnkey sponsorship services has enabled backing...
Jun 17, 2016 | Sports Marketing
Brand inc Creative Group helped launch an exciting new sports property that is designed to reveal African talent to a global audience, called Africa Hoop Showcase. Basketball is growing rapidly as a sport in South Africa and this event highlights local and continental...
Jun 13, 2016 | Marketing Trends
Connection instead of consumption, creative storytelling in place of hard selling and an always-on lifestyle means that 2016 is going to be the year of big ideas that deliver relevant content to the hungry masses, and in doing so, will build more brand love than ever...