Aug 31, 2016 | Brand development
Recently launched, a new video on demand (VoD) service called ONTAPtv.com is revolutionising the way we consume our entertainment. Developing the name and brand DNA from scratch, Brand inc Creative Group helped birth the company that is taking South Africa by storm....
Aug 17, 2016 | Sports Sponsorship
South African sports sponsorship is a volatile market at the moment. With the economic downturn from 2015 continuing through 2016, the ever weakening Rand and political pressures playing more of a role in sport now than ever before, big corporates are being far more...
Aug 5, 2016 | Marketing Trends, Sports Marketing
It’s an exciting time to be a sports fan. Globally, innovation is happening at break-neck speed, from wearable cameras to cutting-edge stadia, exciting partnerships between sports properties, sponsors and channels, while big data and its analysis is having an impact...