The Buzz
Nashua’s high-fit sponsorship of NRSP continues to inspire in 2018
In 2017, with the help of Brand inc, Nashua was hunting for a unique sponsorship model that ticked all the right boxes: social upliftment, community engagement and a driver of business goals. Along came the innovative ShadowBall and a “high-fit” sponsorship was born...
Brand inc celebrates one year of marketing legal-ease with Abrahams & Gross
The South African legal sector has always been highly competitive but it has become increasingly so as international firms vie for market share. Never before has strategic marketing been so crucial and it is why Abrahams & Gross attorneys reached out to Brand...
The Solutions Lab retains Gold for its Online Strategy at New Gen Awards
The Solutions Lab by Nashua walked away with the Gold for Online Strategy of the Year for the second year running at the prestigious New Generation Social & Digital Media Awards held in Johannesburg on 28 September. The innovative platform is the result of a...
Currie Cup Clips ignites fan engagement in tournament of legends
As the Currie Cup competes against an array of rugby tournaments for fan attention, a novel new campaign highlights the lighter side of rugby and has been driving renewed interest in the players and the tournament. Brand inc initially pitched the campaign idea to...
Brand inc creates delicious ‘Food for your Face’ for Placecol
The beauty industry is highly competitive and it can be difficult to make a splash. South African skincare brand, Placecol, recruited the skills of Brand inc to create a new look and feel that could break through the in-store clutter and grab the customers’ attention....
Sponsorship win-win: Nashua’s Rugby Skills Project brings innovation to schools and SA rugby
Sponsorship works well when the big creative idea connects with the audience emotionally and it develops relationships with customers. At the end of 2016, an inspired collaboration between Brand inc and ShadowBall led to the Nashua Rugby Skills Project (NRSP) being...
PSL and Brand inc design up a storm
No stranger to working with South Africa’s sporting giants, Brand inc’s most recent collaboration with South Africa’s Premier Soccer League (PSL) should come as no surprise. Over the past six months, the agency has partnered with the PSL to create top-end design for...
Nashua’s Solutions Lab wins at the New Generation Social and Digital Media Awards
Nashua’s Solutions Lab was celebrated for its innovation and outstanding industry contribution at the fourth annual New Generation Social and Digital Media Awards on 13 October where the inspiring business think-tank walked away with four awards. The result of a...
Brand inc and Fontera merge to form new powerhouse creative, digital team
Brand inc Creative Group has bolstered its service offerings in a restructure and operational merger with digital development agency, Fontera Digital Works. The fusion means that Brand inc will be able to provide more specialised digital capabilities and Fontera will...
Brand inc goes legal with Abrahams and Gross Attorneys
Brand inc Creative Group is taking the plunge and venturing into the legal profession. The agency has partnered up with one of the most reputable law firms in South Africa, Abrahams and Gross, and is currently rolling out an online PR strategy for the firm. Founded in...
Integrated Communications is the new black
At its simplest, integrated communications is about harmony. A pleasing effect – think customer conversion and sales – caused by a well-coordinated execution of different, reinforcing promotional methods. Integrated communications signal an end to the segregation of...
Brand inc creates brand DNA for SA’s new VoD OnTapTV
Recently launched, a new video on demand (VoD) service called ONTAPtv.com is revolutionising the way we consume our entertainment. Developing the name and brand DNA from scratch, Brand inc Creative Group helped birth the company that is taking South Africa by storm....