The Buzz
Unpredictable SA sports sponsorship market full of opportunities
South African sports sponsorship is a volatile market at the moment. With the economic downturn from 2015 continuing through 2016, the ever weakening Rand and political pressures playing more of a role in sport now than ever before, big corporates are being far more...
5 ways the live sports experience is changing in SA
It’s an exciting time to be a sports fan. Globally, innovation is happening at break-neck speed, from wearable cameras to cutting-edge stadia, exciting partnerships between sports properties, sponsors and channels, while big data and its analysis is having an impact...
New era in rugby sports sponsorship: Nashua partners with iconic Currie Cup
In 1990, Nashua was the very first company to boldly brand a local rugby jersey, sponsoring what was then the Northern Transvaal rugby team. Twenty-six years later, the business solutions provider has come full circle as it begins an exciting three year sponsorship of...
Super C sponsorship energises The Color Run
Sponsorship is a win when the brand, event and participants are such a good fit that it feels like they are made for each other. In April 2016, South Africa’s original energy sweet, Super C, began to roll out its sponsorship of the Happiest 5K on the Planet, The Color...
Brand inc: Rethink, Reimagine, Reposition as an integrated communications agency
Integrated communications has at its core emotion driven content that ignites a brand’s story. The best brands are emotional. They inspire trust and loyalty from consumers as they journey through life. The most powerful position for any brand is to be invited to join...
The Color Run SA commercialised by Brand inc’s sponsorship division: happiest sponsors on the planet
Launching its sponsorship division with a bang in 2015, the Brand inc Creative Group made the ‘happiest 5k on the planet’ even happier with the commercialisation and sponsor activation of The Color Run SA. The agency’s turnkey sponsorship services has enabled backing...
Unique sports property launched that showcases African talent
Brand inc Creative Group helped launch an exciting new sports property that is designed to reveal African talent to a global audience, called Africa Hoop Showcase. Basketball is growing rapidly as a sport in South Africa and this event highlights local and continental...
Five big ideas that build brand love from two innovators
Connection instead of consumption, creative storytelling in place of hard selling and an always-on lifestyle means that 2016 is going to be the year of big ideas that deliver relevant content to the hungry masses, and in doing so, will build more brand love than ever...