Aug 11, 2017 | Content Marketing, Digital Marketing, Fan Engagement, Social Media, Sports Marketing
As the Currie Cup competes against an array of rugby tournaments for fan attention, a novel new campaign highlights the lighter side of rugby and has been driving renewed interest in the players and the tournament. Brand inc initially pitched the campaign idea to...
Feb 23, 2017 | Brand development, Sports Marketing, Sports Sponsorship
Sponsorship works well when the big creative idea connects with the audience emotionally and it develops relationships with customers. At the end of 2016, an inspired collaboration between Brand inc and ShadowBall led to the Nashua Rugby Skills Project (NRSP) being...
Dec 13, 2016 | Design, Sports Marketing
No stranger to working with South Africa’s sporting giants, Brand inc’s most recent collaboration with South Africa’s Premier Soccer League (PSL) should come as no surprise. Over the past six months, the agency has partnered with the PSL to create top-end design for...
Aug 5, 2016 | Marketing Trends, Sports Marketing
It’s an exciting time to be a sports fan. Globally, innovation is happening at break-neck speed, from wearable cameras to cutting-edge stadia, exciting partnerships between sports properties, sponsors and channels, while big data and its analysis is having an impact...
Jun 17, 2016 | Sports Marketing
Brand inc Creative Group helped launch an exciting new sports property that is designed to reveal African talent to a global audience, called Africa Hoop Showcase. Basketball is growing rapidly as a sport in South Africa and this event highlights local and continental...