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Nashua’s high-fit sponsorship of NRSP continues to inspire in 2018

Nashua’s high-fit sponsorship of NRSP continues to inspire in 2018

Apr 26, 2018 | Sports Sponsorship

In 2017, with the help of Brand inc, Nashua was hunting for a unique sponsorship model that ticked all the right boxes: social upliftment, community engagement and a driver of business goals. Along came the innovative ShadowBall and a “high-fit” sponsorship was born...
Sponsorship win-win: Nashua’s Rugby Skills Project brings innovation to schools and SA rugby

Sponsorship win-win: Nashua’s Rugby Skills Project brings innovation to schools and SA rugby

Feb 23, 2017 | Brand development, Sports Marketing, Sports Sponsorship

Sponsorship works well when the big creative idea connects with the audience emotionally and it develops relationships with customers. At the end of 2016, an inspired collaboration between Brand inc and ShadowBall led to the Nashua Rugby Skills Project (NRSP) being...
Unpredictable SA sports sponsorship market full of opportunities

Unpredictable SA sports sponsorship market full of opportunities

Aug 17, 2016 | Sports Sponsorship

South African sports sponsorship is a volatile market at the moment. With the economic downturn from 2015 continuing through 2016, the ever weakening Rand and political pressures playing more of a role in sport now than ever before, big corporates are being far more...
New era in rugby sports sponsorship: Nashua partners with iconic Currie Cup

New era in rugby sports sponsorship: Nashua partners with iconic Currie Cup

Jul 28, 2016 | Sports Sponsorship

In 1990, Nashua was the very first company to boldly brand a local rugby jersey, sponsoring what was then the Northern Transvaal rugby team. Twenty-six years later, the business solutions provider has come full circle as it begins an exciting three year sponsorship of...

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