Objective

Our objectives were to reignite awareness of the Nashua brand, enhance customer retention and reinforce the connection between the business and its franchises. The key insight involved shifting the brand conversation from product to benefit and executionally making franchise customers the heroes of the campaign in their communities. This added an element of authenticity and accessibility to the marketing, all held together by the campaign line: Real People, Real Solutions.

Channels

• OOH
• Print
• Digital
• PR

Results

• Best business performance results in 6 years
• Including the best sales month ever in Nashua history
• Year-on-year sales increased by 43%
• Market share increased from 13% to16%.