by Charmaine Koppehel | Nov 4, 2016 | Content Marketing, Digital Marketing, Digital Media, Integrated Communications, Social Media
Nashua’s Solutions Lab was celebrated for its innovation and outstanding industry contribution at the fourth annual New Generation Social and Digital Media Awards on 13 October where the inspiring business think-tank walked away with four awards. The result of a... read more by Charmaine Koppehel | Nov 1, 2016 | Content Marketing, Digital Marketing, Integrated Communications, Marketing Trends
Brand inc Creative Group has bolstered its service offerings in a restructure and operational merger with digital development agency, Fontera Digital Works. The fusion means that Brand inc will be able to provide more specialised digital capabilities and Fontera will... read more by Charmaine Koppehel | Oct 13, 2016 | Content Marketing, Online & Social Media PR
Brand inc Creative Group is taking the plunge and venturing into the legal profession. The agency has partnered up with one of the most reputable law firms in South Africa, Abrahams and Gross, and is currently rolling out an online PR strategy for the firm. Founded in... read more by Charmaine Koppehel | Sep 6, 2016 | Integrated Communications
At its simplest, integrated communications is about harmony. A pleasing effect – think customer conversion and sales – caused by a well-coordinated execution of different, reinforcing promotional methods. Integrated communications signal an end to the segregation of... read more by Charmaine Koppehel | Aug 31, 2016 | Brand development
Recently launched, a new video on demand (VoD) service called ONTAPtv.com is revolutionising the way we consume our entertainment. Developing the name and brand DNA from scratch, Brand inc Creative Group helped birth the company that is taking South Africa by storm.... read more by Charmaine Koppehel | Aug 17, 2016 | Sports Sponsorship
South African sports sponsorship is a volatile market at the moment. With the economic downturn from 2015 continuing through 2016, the ever weakening Rand and political pressures playing more of a role in sport now than ever before, big corporates are being far more... read more by Charmaine Koppehel | Aug 5, 2016 | Marketing Trends, Sports Marketing
It’s an exciting time to be a sports fan. Globally, innovation is happening at break-neck speed, from wearable cameras to cutting-edge stadia, exciting partnerships between sports properties, sponsors and channels, while big data and its analysis is having an impact... read more by Charmaine Koppehel | Jul 28, 2016 | Sports Sponsorship
In 1990, Nashua was the very first company to boldly brand a local rugby jersey, sponsoring what was then the Northern Transvaal rugby team. Twenty-six years later, the business solutions provider has come full circle as it begins an exciting three year sponsorship of... read more by Charmaine Koppehel | Jul 11, 2016 | Event sponsorship
Sponsorship is a win when the brand, event and participants are such a good fit that it feels like they are made for each other. In April 2016, South Africa’s original energy sweet, Super C, began to roll out its sponsorship of the Happiest 5K on the Planet, The Color... read more by Charmaine Koppehel | Jun 27, 2016 | Integrated Communications
Integrated communications has at its core emotion driven content that ignites a brand’s story. The best brands are emotional. They inspire trust and loyalty from consumers as they journey through life. The most powerful position for any brand is to be invited to join... read more by Charmaine Koppehel | Jun 20, 2016 | Event sponsorship
Launching its sponsorship division with a bang in 2015, the Brand inc Creative Group made the ‘happiest 5k on the planet’ even happier with the commercialisation and sponsor activation of The Color Run SA. The agency’s turnkey sponsorship services has enabled backing... read more by Charmaine Koppehel | Jun 17, 2016 | Sports Marketing
Brand inc Creative Group helped launch an exciting new sports property that is designed to reveal African talent to a global audience, called Africa Hoop Showcase. Basketball is growing rapidly as a sport in South Africa and this event highlights local and continental... read more 